A movie poster that changes the medium. This movie will be the 2nd Steven Soderbergh (Oceans 11) released first as a digital on demand download then released in the theaters. Also this movie is shot completely in digital.
The poster design reflect a modern and unconventional approach to marketing yet has enough of a recognizable design language that we recognize it for what it is.
The final transition of the medium would be the abolition of the MPAA's arbitrary rating stamp. and movie destribution complete online....
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